Bollywood actress Priyanka Chopra has been appointed as new brand ambassador for Assam Tourism. On Monday State Finance and Tourism Minister Himanta Biswa has said that Priyanka will be the state brand ambassador for two years. Priyanka Chopra will drive the campaign as ‘Awesome Assam’.
In a press conference, Himanta Biswa has said that first, they had approached to Sachin Tendulkar, but he had refused. After that, we had approach more 4-5 celebrities. Finally, Priyanka has agreed to be the brand ambassador of Assam Tourism.
However, they did not reveal the reasons for Sachin Tendulkar declining the state proposal.
Sarma has said that the government had already signed the agreement with Priyanka Chopra. The agreement is ‘free of cost’ for two years.
Further, Sarma has added that Priyanka will be visiting Guwahati on December 24, to attend a tour operators meet.
Sarma has added that the actress will be engaged in shoots for the television commercial. Even for the next two years, Priyanka will be busy in still photos for a ‘massive’ tourism campaign for Assam.
The Minister has added that on December 24, Priyanka Chopra will be formally appointed as the brand ambassador for Assam Tourism.
Further, Sarma has added that Priyanka Chopra is one of the most popular faces in India as well as abroad. In the contract of two years, Priyanka will promote Assam Tourism.
Further, the Minister has said that Priyanka Chopra will visit Assam several times in the next few month to take part in shoots for a television commercial and still photographs in different locations in the Assam.
Minister Sarma has also said that their campaign will go globally to attract tourists to the state. He has further added that this time we are not restricting our tourism campaign only within the country.
Sarma has said that this time we are going for a massive global campaign, targeting the tourist in the Japan, England, US and other countries that have some connection with Assam.
Minister has said that as she is best, her association will help in attracting tourist to visit Assam. Priyanka is ready to make Hollywood debut next year with Dwayne Johnson in Baywatch.